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Luxury 5-Star Resort & Spa Auction – Cha-am, Thailand

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Type of Sale

Private treaty sale held under Auction Contract

Key Features

  • 224 guestrooms & suites with private balconies
  • Four on-site restaurants & bar/lounge
  • Full-service spa health club body treatments
  • Meeting rooms & event spaces
  • playground & babysitting services
  • rooftop terrace swim-up bar
An exterior view of the Grand Pacific Sovereign Resort & Spa reveals a white, multi-story building in the background. The pathway to the hotel entrance is lined with trees, greenery, and stone statues of elephants on both sides. Palm trees and manicured plants enhance the tropical atmosphere.
A lavish resort with traditional architectural elements is shown at dusk. The Grand Pacific Sovereign Resort & Spa features a central courtyard with illuminated fountains, surrounded by elegant buildings with intricate roof designs. A tall building is visible in the background against a purple sky.
The Grand Pacific Sovereign Resort & Spa is a luxurious seaside retreat, featuring red-roofed buildings encircling a large, illuminated central pool area. With multiple smaller pools and decorative landscaping by the ocean, this investment opportunity is nestled next to a serene forest.
Aerial view of the Grand Pacific Sovereign Resort & Spa featuring a long central swimming pool flanked by two symmetrical, ornate buildings with red roofs. The pool is adorned with decorative statues and surrounded by lush greenery, with the open sea visible in the background.
A modern, multi-story hotel with multiple balconies is seen from a low angle at dusk. The Grand Pacific Sovereign Resort & Spa is flanked with palm trees and features an elaborate pool area in the foreground. The sky is cloudy, giving a serene ambiance to this off-market hotel investment opportunity.
Entrance sign of the "Grand Pacific Sovereign Resort & Spa" with vibrant greenery in the foreground. The illuminated sign, set against a backdrop of lush trees and architectural details, highlights this off market hotel investment opportunity.
A tall hotel building with lit windows stands against a dramatic evening sky with hues of blue, purple, and pink. In the foreground, the spacious terrace of the Grand Pacific Sovereign Resort & Spa features outdoor seating and lantern-style lights. The scene exudes a serene and luxurious atmosphere.
The Grand Pacific Sovereign Resort & Spa lobby features a polished floor, a check-in counter with attentive staff, and decorative wall accents. A roped-off display area to the right showcases a decorative piece and a floral arrangement. Warm lighting sets a cozy ambiance, enhancing this prime hotel investment opportunity.
A spacious, well-lit hotel lobby with polished dark brown flooring, a front desk adorned with art, and a decorative sitting area with plush seating. Walls are cream-colored with wooden accents and there is a large mirror on the left. Just 180 kilometres from Bangkok, this serene locale offers breathtaking views across the Gulf of Thailand.
A serene outdoor pool at the Grand Pacific Sovereign Resort & Spa boasts water features shaped like elephants. The horizon displays a beautiful sunset, casting a golden glow across the water. Ornate buildings with pointed roofs are visible in the background, framed by palm trees—an exclusive off-market hotel investment opportunity.
Tropical seaside view with palm trees lining the beach, a clear blue sky, and turquoise waters in the background. A road with a pedestrian crossing runs parallel to the coastline, near the Grand Pacific Sovereign Resort & Spa. There is a small park area with green grass and benches near the beach.
A lavish buffet setup at the Grand Pacific Sovereign Resort & Spa features a variety of dishes on display. Neatly arranged plates, bowls, trays of fruits, eggs, sauces, and a selection of hot and cold foods complement the room's modern decor with wood and glass elements and ample lighting.
A modern restaurant interior at Grand Pacific Sovereign Resort & Spa features dark wooden decor, tables with cushioned chairs, and a buffet section displaying various foods. Potted plants add greenery, while large windows allow natural light to illuminate this exquisite space.
A warmly lit, elegant restaurant interior at the Grand Pacific Sovereign Resort & Spa features floral wallpaper, round tables covered with white cloths, and cushioned chairs. Each table is set with red napkins and dinnerware. Recessed and pendant lighting illuminate the room, creating a cozy ambiance.
The image shows an interior of a restaurant within the Grand Pacific Sovereign Resort & Spa, featuring a wooden gazebo structure in the center. Elegant round tables with white tablecloths, red napkins, and patterned carpet adorn the space, while warm lighting creates a cozy and welcoming atmosphere.
Modern restaurant interior with wooden accents at the Grand Pacific Sovereign Resort & Spa, featuring orange cushioned seating, neatly arranged tables set with white napkins, and elegant lighting. The area has a warm, inviting atmosphere with decorative elements and framed artwork on the walls.
A luxurious outdoor dining area by the pool at the Grand Pacific Sovereign Resort & Spa, adorned with statues and palm trees. A table is set with plates of breakfast items, glasses of orange juice, and cups of coffee. The setting overlooks an ocean view with a clear sky during sunrise or sunset.
A spacious outdoor dining area with several tables and chairs under large beige umbrellas. A pergola with greenery and hanging decorations provides partial shade. The serene setting is ideal for relaxed dining at the Grand Pacific Sovereign Resort & Spa, an off-market hotel investment opportunity.
A serene outdoor pool area with ornate elephant statues holding rings at their trunks on large pedestals. The pool is surrounded by lush greenery and has a backdrop of traditional Thai-style buildings with red roofs and a modern multi-story building, embodying the charm of Grand Pacific Sovereign Resort & Spa.
A restaurant interior at the Grand Pacific Sovereign Resort & Spa features a buffet setup on the left side with a variety of dishes. The seating area on the right offers cushioned chairs and wooden tables. Dark wood accents and modern lighting adorn the space, while the polished floor adds a reflective touch.
Entrance of a coffee shop with an illuminated sign displaying "Bayswater The Coffee Shop." Two wooden display stands with menus flank the doorway. The interior features warm lighting, wooden finishes, and a counter at the back, reminiscent of the cozy charm you'd find at the Grand Pacific Sovereign Resort & Spa.
A warmly lit restaurant entrance at the Grand Pacific Sovereign Resort & Spa features a pair of tall decorative vases with flowers on either side of the doorway. Inside, intricate wooden partitions, a buffet display, and a golden wall decoration with red Chinese characters create an inviting atmosphere.
A sunlit garden path surrounded by lush greenery leads to a building with large white columns and balconies, reminiscent of the opulence found at the Grand Pacific Sovereign Resort & Spa. The path features geometric designs and is bordered by bushes, palms, and flowering trees. A decorative stone lantern sits beside the path on the left.
A serene pathway with lush green artificial grass flanked by various tropical plants. The area is lined with tall palm trees and shrubbery, leading towards a white building with railings. A "No Smoking" sign is visible on the right side of the pathway at the Grand Pacific Sovereign Resort & Spa.
A lush, green pathway lined with tropical plants leads to the Grand Pacific Sovereign Resort & Spa entrance. The well-maintained artificial grass is bordered by a variety of leafy plants and shrubs, with a balcony featuring white railings and ornate stairs visible in the background – a prime off-market hotel investment opportunity.
A lush garden with a large frangipani tree in full bloom, displaying white flowers, surrounds the entrance of the Grand Pacific Sovereign Resort & Spa. The entrance is marked by two ornamental pillars and the building's name sign. Green leafy plants add to the vibrant and serene ambiance.
A spacious hotel room at the Grand Pacific Sovereign Resort & Spa features a large bed adorned with red pillows and a gold-patterned headboard. To the left, there's a seating area with patterned cushions. The room leads to an adjoining space with another bed in the background. The lighting is warm and inviting.
A spacious, well-lit living room with wooden flooring and furnishings. It features a red sofa with decorative pillows, a round coffee table, and a large flat-screen TV on a white console. Large windows with curtains offer views of the Grand Pacific Sovereign Resort & Spa and natural light fills the room.
A spacious room with wooden flooring and modern wooden paneling features a dining table with four upholstered chairs. A small centerpiece adorns the table. In the background, a cozy living area with a couch and two outdoor balconies can be seen, reminiscent of the elegance found at Grand Pacific Sovereign Resort & Spa.
A hotel room at the Grand Pacific Sovereign Resort & Spa with two neatly made single beds, each with white linens and green accent pillows. The room features wooden furnishings, a plush padded headboard, and soft lighting from bedside lamps. Double doors open to a well-lit area with additional decor.
A spacious room at the Grand Pacific Sovereign Resort & Spa features two neatly made double beds, a large window with beige curtains offering a view of trees and rooftops, wooden flooring, a flat-screen TV on a dark wood dresser, and modern decor in brown and beige tones.
A bright living room with peach-colored walls, a large square window offering a view of buildings and trees, a white cushioned sofa, two round ottomans with striped patterns, and a rectangular coffee table with decorative items; reminiscent of the luxurious ambiance you'd find at the Grand Pacific Sovereign Resort & Spa.
A modern bathroom at the Grand Pacific Sovereign Resort & Spa features a large white freestanding bathtub in the center, a mounted black hand shower next to it, twin sinks with a dark wooden shelf underneath, wide mirror, towel rack with rolled towels, and large window blinds letting in natural light and fresh sea breezes.
A spacious, well-lit conference room at the Grand Pacific Sovereign Resort & Spa features a carpeted floor, rows of tables with chairs facing a stage, and comfortable armchairs around glass tables at the front. The stage is equipped with a podium and decorated with a floral arrangement.
A spacious, well-lit conference room at the Grand Pacific Sovereign Resort & Spa features decorated ceilings, set up for a seminar. Rows of long tables draped with dark green tablecloths and accompanied by yellow chairs face a stage with a podium. The floor showcases an intricate carpet design.
A conference room at the Grand Pacific Sovereign Resort & Spa is set up with a U-shaped table arrangement covered in a blue tablecloth. Chairs with blue seats surround the table and notebooks and water bottles are placed at each seat. At the front is a large projector screen, and floral arrangements are in the corners.
The Grand Pacific Sovereign Resort & Spa offers an off-market hotel investment opportunity. An empty conference room, set up with rows of blue-covered chairs facing a large white screen, is well-lit with ceiling lights and features ornate decorations on the walls and floor, including intricate patterns and a colorful carpet.
A spacious, well-lit conference room at the Grand Pacific Sovereign Resort & Spa features an elegant U-shaped table setup. The black and gold tablecloth is surrounded by yellow-gold chairs. With warm lighting, paneled walls, intricate decor, and a patterned carpet, it's the perfect off-market hotel investment opportunity.
The Grand Pacific Sovereign Resort & Spa lobby features a reception desk with a vibrant, circular patterned backdrop. Red armchairs and small black tables are arranged on a hardwood floor. The reception area includes a bar counter with high stools, and a staff member is present behind the desk.
Tropical seaside view with palm trees lining the beach, a clear blue sky, and turquoise waters in the background. A road with a pedestrian crossing runs parallel to the coastline, near the Grand Pacific Sovereign Resort & Spa. There is a small park area with green grass and benches near the beach.
1
An exterior view of the Grand Pacific Sovereign Resort & Spa reveals a white, multi-story building in the background. The pathway to the hotel entrance is lined with trees, greenery, and stone statues of elephants on both sides. Palm trees and manicured plants enhance the tropical atmosphere.
A lavish resort with traditional architectural elements is shown at dusk. The Grand Pacific Sovereign Resort & Spa features a central courtyard with illuminated fountains, surrounded by elegant buildings with intricate roof designs. A tall building is visible in the background against a purple sky.
The Grand Pacific Sovereign Resort & Spa is a luxurious seaside retreat, featuring red-roofed buildings encircling a large, illuminated central pool area. With multiple smaller pools and decorative landscaping by the ocean, this investment opportunity is nestled next to a serene forest.
Aerial view of the Grand Pacific Sovereign Resort & Spa featuring a long central swimming pool flanked by two symmetrical, ornate buildings with red roofs. The pool is adorned with decorative statues and surrounded by lush greenery, with the open sea visible in the background.
A modern, multi-story hotel with multiple balconies is seen from a low angle at dusk. The Grand Pacific Sovereign Resort & Spa is flanked with palm trees and features an elaborate pool area in the foreground. The sky is cloudy, giving a serene ambiance to this off-market hotel investment opportunity.
Entrance sign of the "Grand Pacific Sovereign Resort & Spa" with vibrant greenery in the foreground. The illuminated sign, set against a backdrop of lush trees and architectural details, highlights this off market hotel investment opportunity.
A tall hotel building with lit windows stands against a dramatic evening sky with hues of blue, purple, and pink. In the foreground, the spacious terrace of the Grand Pacific Sovereign Resort & Spa features outdoor seating and lantern-style lights. The scene exudes a serene and luxurious atmosphere.
The Grand Pacific Sovereign Resort & Spa lobby features a polished floor, a check-in counter with attentive staff, and decorative wall accents. A roped-off display area to the right showcases a decorative piece and a floral arrangement. Warm lighting sets a cozy ambiance, enhancing this prime hotel investment opportunity.
A spacious, well-lit hotel lobby with polished dark brown flooring, a front desk adorned with art, and a decorative sitting area with plush seating. Walls are cream-colored with wooden accents and there is a large mirror on the left. Just 180 kilometres from Bangkok, this serene locale offers breathtaking views across the Gulf of Thailand.
A serene outdoor pool at the Grand Pacific Sovereign Resort & Spa boasts water features shaped like elephants. The horizon displays a beautiful sunset, casting a golden glow across the water. Ornate buildings with pointed roofs are visible in the background, framed by palm trees—an exclusive off-market hotel investment opportunity.
Tropical seaside view with palm trees lining the beach, a clear blue sky, and turquoise waters in the background. A road with a pedestrian crossing runs parallel to the coastline, near the Grand Pacific Sovereign Resort & Spa. There is a small park area with green grass and benches near the beach.
A lavish buffet setup at the Grand Pacific Sovereign Resort & Spa features a variety of dishes on display. Neatly arranged plates, bowls, trays of fruits, eggs, sauces, and a selection of hot and cold foods complement the room's modern decor with wood and glass elements and ample lighting.
A modern restaurant interior at Grand Pacific Sovereign Resort & Spa features dark wooden decor, tables with cushioned chairs, and a buffet section displaying various foods. Potted plants add greenery, while large windows allow natural light to illuminate this exquisite space.
A warmly lit, elegant restaurant interior at the Grand Pacific Sovereign Resort & Spa features floral wallpaper, round tables covered with white cloths, and cushioned chairs. Each table is set with red napkins and dinnerware. Recessed and pendant lighting illuminate the room, creating a cozy ambiance.
The image shows an interior of a restaurant within the Grand Pacific Sovereign Resort & Spa, featuring a wooden gazebo structure in the center. Elegant round tables with white tablecloths, red napkins, and patterned carpet adorn the space, while warm lighting creates a cozy and welcoming atmosphere.
Modern restaurant interior with wooden accents at the Grand Pacific Sovereign Resort & Spa, featuring orange cushioned seating, neatly arranged tables set with white napkins, and elegant lighting. The area has a warm, inviting atmosphere with decorative elements and framed artwork on the walls.
A luxurious outdoor dining area by the pool at the Grand Pacific Sovereign Resort & Spa, adorned with statues and palm trees. A table is set with plates of breakfast items, glasses of orange juice, and cups of coffee. The setting overlooks an ocean view with a clear sky during sunrise or sunset.
A spacious outdoor dining area with several tables and chairs under large beige umbrellas. A pergola with greenery and hanging decorations provides partial shade. The serene setting is ideal for relaxed dining at the Grand Pacific Sovereign Resort & Spa, an off-market hotel investment opportunity.
A serene outdoor pool area with ornate elephant statues holding rings at their trunks on large pedestals. The pool is surrounded by lush greenery and has a backdrop of traditional Thai-style buildings with red roofs and a modern multi-story building, embodying the charm of Grand Pacific Sovereign Resort & Spa.
A restaurant interior at the Grand Pacific Sovereign Resort & Spa features a buffet setup on the left side with a variety of dishes. The seating area on the right offers cushioned chairs and wooden tables. Dark wood accents and modern lighting adorn the space, while the polished floor adds a reflective touch.
Entrance of a coffee shop with an illuminated sign displaying "Bayswater The Coffee Shop." Two wooden display stands with menus flank the doorway. The interior features warm lighting, wooden finishes, and a counter at the back, reminiscent of the cozy charm you'd find at the Grand Pacific Sovereign Resort & Spa.
A warmly lit restaurant entrance at the Grand Pacific Sovereign Resort & Spa features a pair of tall decorative vases with flowers on either side of the doorway. Inside, intricate wooden partitions, a buffet display, and a golden wall decoration with red Chinese characters create an inviting atmosphere.
A sunlit garden path surrounded by lush greenery leads to a building with large white columns and balconies, reminiscent of the opulence found at the Grand Pacific Sovereign Resort & Spa. The path features geometric designs and is bordered by bushes, palms, and flowering trees. A decorative stone lantern sits beside the path on the left.
A serene pathway with lush green artificial grass flanked by various tropical plants. The area is lined with tall palm trees and shrubbery, leading towards a white building with railings. A "No Smoking" sign is visible on the right side of the pathway at the Grand Pacific Sovereign Resort & Spa.
A lush, green pathway lined with tropical plants leads to the Grand Pacific Sovereign Resort & Spa entrance. The well-maintained artificial grass is bordered by a variety of leafy plants and shrubs, with a balcony featuring white railings and ornate stairs visible in the background – a prime off-market hotel investment opportunity.
A lush garden with a large frangipani tree in full bloom, displaying white flowers, surrounds the entrance of the Grand Pacific Sovereign Resort & Spa. The entrance is marked by two ornamental pillars and the building's name sign. Green leafy plants add to the vibrant and serene ambiance.
A spacious hotel room at the Grand Pacific Sovereign Resort & Spa features a large bed adorned with red pillows and a gold-patterned headboard. To the left, there's a seating area with patterned cushions. The room leads to an adjoining space with another bed in the background. The lighting is warm and inviting.
A spacious, well-lit living room with wooden flooring and furnishings. It features a red sofa with decorative pillows, a round coffee table, and a large flat-screen TV on a white console. Large windows with curtains offer views of the Grand Pacific Sovereign Resort & Spa and natural light fills the room.
A spacious room with wooden flooring and modern wooden paneling features a dining table with four upholstered chairs. A small centerpiece adorns the table. In the background, a cozy living area with a couch and two outdoor balconies can be seen, reminiscent of the elegance found at Grand Pacific Sovereign Resort & Spa.
A hotel room at the Grand Pacific Sovereign Resort & Spa with two neatly made single beds, each with white linens and green accent pillows. The room features wooden furnishings, a plush padded headboard, and soft lighting from bedside lamps. Double doors open to a well-lit area with additional decor.
A spacious room at the Grand Pacific Sovereign Resort & Spa features two neatly made double beds, a large window with beige curtains offering a view of trees and rooftops, wooden flooring, a flat-screen TV on a dark wood dresser, and modern decor in brown and beige tones.
A bright living room with peach-colored walls, a large square window offering a view of buildings and trees, a white cushioned sofa, two round ottomans with striped patterns, and a rectangular coffee table with decorative items; reminiscent of the luxurious ambiance you'd find at the Grand Pacific Sovereign Resort & Spa.
A modern bathroom at the Grand Pacific Sovereign Resort & Spa features a large white freestanding bathtub in the center, a mounted black hand shower next to it, twin sinks with a dark wooden shelf underneath, wide mirror, towel rack with rolled towels, and large window blinds letting in natural light and fresh sea breezes.
A spacious, well-lit conference room at the Grand Pacific Sovereign Resort & Spa features a carpeted floor, rows of tables with chairs facing a stage, and comfortable armchairs around glass tables at the front. The stage is equipped with a podium and decorated with a floral arrangement.
A spacious, well-lit conference room at the Grand Pacific Sovereign Resort & Spa features decorated ceilings, set up for a seminar. Rows of long tables draped with dark green tablecloths and accompanied by yellow chairs face a stage with a podium. The floor showcases an intricate carpet design.
A conference room at the Grand Pacific Sovereign Resort & Spa is set up with a U-shaped table arrangement covered in a blue tablecloth. Chairs with blue seats surround the table and notebooks and water bottles are placed at each seat. At the front is a large projector screen, and floral arrangements are in the corners.
The Grand Pacific Sovereign Resort & Spa offers an off-market hotel investment opportunity. An empty conference room, set up with rows of blue-covered chairs facing a large white screen, is well-lit with ceiling lights and features ornate decorations on the walls and floor, including intricate patterns and a colorful carpet.
A spacious, well-lit conference room at the Grand Pacific Sovereign Resort & Spa features an elegant U-shaped table setup. The black and gold tablecloth is surrounded by yellow-gold chairs. With warm lighting, paneled walls, intricate decor, and a patterned carpet, it's the perfect off-market hotel investment opportunity.
The Grand Pacific Sovereign Resort & Spa lobby features a reception desk with a vibrant, circular patterned backdrop. Red armchairs and small black tables are arranged on a hardwood floor. The reception area includes a bar counter with high stools, and a staff member is present behind the desk.
Tropical seaside view with palm trees lining the beach, a clear blue sky, and turquoise waters in the background. A road with a pedestrian crossing runs parallel to the coastline, near the Grand Pacific Sovereign Resort & Spa. There is a small park area with green grass and benches near the beach.
2

Description

The luxury hotel investment opportunity at Grand Pacific Resort & Spa. Offering buyers an iconic beachfront asset. In Cha-am, Thailand. Nestled on Ruamjit Road, this 5-star resort comprises 224 elegantly appointed rooms. Including suites, each featuring premium bedding, private balconies, and smart-control comfort systems.

Moreover, its beachfront position ensures unobstructed sea views. Additionally providing direct beach access, creating a high-demand leisure destination for families and wellness seekers alike.

Internally, the resort boasts four distinct dining venues—including a beachfront buffet restaurant and a swim-up pool bar—plus a full-service spa and health club. Three outdoor pools, a children’s pool, and a rooftop terrace deliver varied recreational experiences. Business travelers and event planners benefit from modern meeting facilities and event spaces, supported by professional catering and audio-visual services. Furthermore, daily housekeeping, laundry services, and 24-hour reception guarantee seamless guest experiences throughout the year.

From an investment standpoint, Grand Pacific Resort & Spa has demonstrated strong seasonal performance (peak occupancy up to 85%), driving an annual average occupancy of 73.7% and an annual RevPAR of $216.42. Coupled with an Average Daily Rate of $293.78 (reflecting a 43.7% luxury-premium uplift), the resort generates approximately $17.7 million in room revenue annually. When ancillary streams (F&B, spa, events) are included, total annual revenue is projected at $23 million. As detailed below, ROI scenarios range from 3.3% (conservative) to 6.9% (optimistic), with the latter meeting industry benchmarks for luxury hotel investments.

Street View

Grand resort and spa entrance - from Palace auctions London
Grand resort and spa entrance – from Palace auctions London

 

Income

Investment & Revenue Metrics

Metric Value
ADR (Luxury Premium) $293.78
Annual Occupancy 73.7%
Annual RevPAR $216.42
Annual Room Revenue $17,694,443
Total Annual Revenue (incl. F&B) $23,002,776

Location

Grand Pacific Resort & Spa sits at 334/1 Ruamjit Road, Cha-am, Petchaburi 76120—a serene beachfront retreat 170 km southwest of Bangkok. Renowned for its long sandy beach, Cha-am attracts domestic and international tourists, supported by local attractions such as Maruekhathaiyawan Palace and the Phetchaburi River cruise. For local tourism insights, visit the Tourism Authority of Thailand.  

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hotel ROI's at Palace Auctions London

Get in touch

Edward Swindells Auctioneer Consultant Auctioneer & Valuer
Download Sales Particulars

Location

334/1 Ruamjit Road, Cha-am, Petchaburi 76120, Thailand

Viewing Details

Please contact Edward of Remi Charles our joint Auctioneer

Accommodation

The Grand Pacific Sovereign Resort & Spa offers

224 rooms,

four restaurants,

three expansive swimming pools,

a fitness centre,

spa facilities,

a kids’ club,

as well as spacious ballrooms

and meeting rooms,

Map

Street View

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Mapping data licensed from Ordnance Survey with the permission of the Controller of Her Majesty’s Stationery Office. © Crown Copyright. All rights reserved. Licence number 100022432. Location plans are reproduced from the Ordnance Survey mapping with the permission of Ordnance Survey on behalf of the Controller of Her Majesty’s Stationery Office, © Crown copyright and Database Rights 2018 OS 100060020

The plans and photographs shown in the catalogue are included in order to assist you in locating the Lot in question. They are not to be taken as drawn to scale and any arrows on plans or photographs are merely to assist you in finding the Lot, not for the purpose of indicating legal boundaries or which direction the lot is facing.

The Auctioneers do not warrant or represent that any plans or photographs show the up-to-date position with regard to occupiers either for the Lot or for any other properties shown in such plans or photographs.