Description
This Maidenhead development scheme presents a rare opportunity to acquire a fully serviced, freehold site with full planning permission. Firstly, for five bespoke luxury detached homes in one of Berkshire’s most sought-after towns. Secondly, being located just a short drive from the Elizabeth Line station. Thirdly, the scheme offers seamless connectivity to London and the wider Thames Valley, underpinning strong buyer demand.
In addition, the approved scheme delivers a Gross Development Value of approximately £17.4M, equating to £3.48M per unit, against a guide price of £5.5M – unlocking a gross profit of £11.9M and a 68.4% margin. Even after accounting for typical build costs (45% GDV), fees (8%), marketing (3%), finance (4%), and contingency (5%), a net profit margin in the region of 20–30%+ is within reach through targeted cost management or a modest GDV uplift. This outperforms standard residential development benchmarks in Berkshire, where luxury schemes typically target 20–30% profit margins.
The scheme’s detailed planning package includes architectural, landscaping, and sustainability plans, together with ecological and transport assessments. Proposals range from four to six bedrooms, private gardens, off-street parking, and high-end specifications—including renewable energy provisions and EV charging—designed to attract premium end-users. Early engagement with the Royal Borough of Windsor & Maidenhead has de-risked the application, with approvals granted under reference (to be released on enquiry) .
For developers and investors seeking a high-value, low-regulation opportunity in the heart of the Thames Valley, this Maidenhead development scheme offers exceptional upside and deliverability.
Income & Investment Analysis
| Metric | Value |
|---|---|
| Guide Price | £5,500,000 |
| Gross Development Value (GDV) | £17,400,000 |
| Gross Profit | £11,900,000 |
| Gross Profit Margin | 68.4% |
| ROI on Guide Price | 216% |
| Construction Costs (45% GDV) | £7,830,000 |
| Professional Fees (8% GDV) | £1,392,000 |
| Marketing & Sales (3% GDV) | £522,000 |
| Finance Costs (4% GDV) | £696,000 |
| Contingency (5% GDV) | £870,000 |
| Net Profit | £590,000 |
| Net Profit Margin (Conservative Case) | 3.4% |
| Target Net Margin (Optimised Case) | 20–30%+ |
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Figure: Scenario Analysis – ROI & Profit Margins Under Cost Optimisation |
Location & Transport
- Maidenhead Elizabeth Line Station: 2 miles (5 min drive)
- M4 (J8/9): 3 miles – direct access to London and Reading
- Local Amenities: The Landing coworking, Nicholsons Shopping Centre, Halcyon Gardens
- Schools: Furze Platt Senior, Desborough College, various prep schools
- Leisure: River Thames towpath, Bray Village restaurants
Media & Links
- 🔗 rbwm.gov.uk/planning > RBWM Planning Portal
- 🔗 area-guides/maidenhead > Maidenhead Area Guide
- 🔗 https://www.worldofauctions.co.uk/auction-calendar > Auction Calendar
- 🔗 https://propertydata.co.uk > PropertyData Market Report
- Link to September Auction for upcoming sales.
Last Updated: Monday, September 8, 2025, 11:00 BST
