Description
Secure a luxury hotel development Knightsbridge opportunity with full planning permission for a 120-bed boutique hotel in London’s prestigious SW1 postcode. This prime site near Harrods offers strong ROI potential, a 1-year breakeven and a 10-year cumulative profit of £82.3 m.
Introduction
Investors seeking a luxury hotel development Knightsbridge will find unparalleled potential in this fully consented 120-bed scheme. Situated adjacent to Harrods and Hyde Park, this site boasts a prime London SW1 address and direct access to Piccadilly line services. With planning permission secured, you can fast-track construction and capitalise on one of the world’s most prestigious hospitality markets.
Market Context & Demand
Knightsbridge consistently commands one of London’s highest average room rates (£485 pn) and occupancy levels (78%). International luxury travelers and high-spending domestic guests fuel demand for new five-star hotel offerings. Government incentives for sustainable tourism development further enhance project viability.
Knightsbridge Luxury Hotel Benchmarks
Metric | Value |
---|---|
Average Room Rate (Luxury) | £485 pn |
Average Occupancy Rate | 78.0 % |
RevPAR (Revenue per Available Room) | £378 |
Construction Cost per Room | £285,000 |
Planning Premium Value Add | £22,950,000 |
Total Investment Required | £187,200,000 |
Development Timeline | 42 months |
ROI & Financial Projections
Figure: Revenue, profit and ROI projections over 10 years.
Key Investment Metrics:
- Year 1 Revenue: £16.7 m | Year 1 Net Profit: £6.56 m | Annual ROI: 3.9 % (Years 1–5 avg)
- Break-even: 1 year | 10-Year Cumulative Profit: £82.3 m
- Peak Occupancy (Yr 10): 83 %
Sensitivity analysis shows annual ROI ranges from 4.9 % (-15 % RevPAR) to 6.6 % (+15 % RevPAR), underscoring robust risk-adjusted returns.
Planning & Development
You’ll receive a full planning pack covering:
- Architectural drawings and elevations
- Environmental and sustainable design conditions
- Utility connections and servicing strategy
- Construction phasing and contractor guidelines
The site’s planning premium of 15 % reflects its immediate ready-to-build status.
Location & Accessibility
- Transport: Knightsbridge Underground Station (Piccadilly line) steps away
- Road: Easy access to A4/M4 links to Heathrow and Central London
- Retail & Dining: Harrods, Harvey Nichols and designer boutiques on your doorstep
- Leisure: Hyde Park, Serpentine Galleries and Royal Albert Hall within walking distance
Auction & Next Steps
This lot sells under auction terms:
- Register by 48 hrs pre-sale at our Auction Calendar.
- Deposit: 10 % of hammer price on exchange.
- Buyer’s Premium: 2 % + VAT.
- Completion: 28 days post-auction.
Remote bidding is available via our secure online platform.
Contact & Enquiries
For legal packs, site visits or finance advice, contact:
Palace Auctions Ltd
Email: auctions@palaceauctions.com | Tel: +44 (0)1623 625 444
Internal:
- Auction Calendar – register for upcoming London sales
- London Development Sites – explore similar investment opportunities
External:
- Harrods – landmark retail destination
- Visit London – Knightsbridge – area guide
- London Planning Portal – UK planning information