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Luxury Hotel Development Knightsbridge | 120 Beds Development

Guide price £ 153,000,000

Type of Sale

Private Treaty sale under Auction Contract

Key Features

  • one of the most prestigious and sought-after areas in London. This location is likely to attract a high-end clientele
  • Planning Permission The property comes with planning permission for a luxurious 120-bed hotel
  • Prime Location: The property is located in Knightsbridge
  • The guide price for the property is £153m
  • The property is situated close to Harrods Superstore
  • The property may be sold or withdrawn at any time prior to auction

Description

Secure a luxury hotel development Knightsbridge opportunity with full planning permission for a 120-bed boutique hotel in London’s prestigious SW1 postcode. This prime site near Harrods offers strong ROI potential, a 1-year breakeven and a 10-year cumulative profit of £82.3 m.

Introduction

Investors seeking a luxury hotel development Knightsbridge will find unparalleled potential in this fully consented 120-bed scheme. Situated adjacent to Harrods and Hyde Park, this site boasts a prime London SW1 address and direct access to Piccadilly line services. With planning permission secured, you can fast-track construction and capitalise on one of the world’s most prestigious hospitality markets.

Market Context & Demand

Knightsbridge consistently commands one of London’s highest average room rates (£485 pn) and occupancy levels (78%). International luxury travelers and high-spending domestic guests fuel demand for new five-star hotel offerings. Government incentives for sustainable tourism development further enhance project viability.

Knightsbridge Luxury Hotel Benchmarks

Metric Value
Average Room Rate (Luxury) £485 pn
Average Occupancy Rate 78.0 %
RevPAR (Revenue per Available Room) £378
Construction Cost per Room £285,000
Planning Premium Value Add £22,950,000
Total Investment Required £187,200,000
Development Timeline 42 months

ROI & Financial Projections

Figure: Revenue, profit and ROI projections over 10 years.

Key Investment Metrics:

  • Year 1 Revenue: £16.7 m | Year 1 Net Profit: £6.56 m | Annual ROI: 3.9 % (Years 1–5 avg)
  • Break-even: 1 year | 10-Year Cumulative Profit: £82.3 m
  • Peak Occupancy (Yr 10): 83 %

Sensitivity analysis shows annual ROI ranges from 4.9 % (-15 % RevPAR) to 6.6 % (+15 % RevPAR), underscoring robust risk-adjusted returns.

Planning & Development

You’ll receive a full planning pack covering:

  • Architectural drawings and elevations
  • Environmental and sustainable design conditions
  • Utility connections and servicing strategy
  • Construction phasing and contractor guidelines

The site’s planning premium of 15 % reflects its immediate ready-to-build status.

Location & Accessibility

  • Transport: Knightsbridge Underground Station (Piccadilly line) steps away
  • Road: Easy access to A4/M4 links to Heathrow and Central London
  • Retail & Dining: Harrods, Harvey Nichols and designer boutiques on your doorstep
  • Leisure: Hyde Park, Serpentine Galleries and Royal Albert Hall within walking distance

Auction & Next Steps

This lot sells under auction terms:

  1. Register by 48 hrs pre-sale at our Auction Calendar.
  2. Deposit: 10 % of hammer price on exchange.
  3. Buyer’s Premium: 2 % + VAT.
  4. Completion: 28 days post-auction.

Remote bidding is available via our secure online platform.

Contact & Enquiries

For legal packs, site visits or finance advice, contact:
Palace Auctions Ltd
Email: auctions@palaceauctions.com | Tel: +44 (0)1623 625 444

 

Internal:

External:

Get in touch

Edward Swindells Auctioneer Consultant Auctioneer & Valuer

Location

Harrods Car park - Hotel development

Map

Important Notices & Guidance Notes

Important notices

Pre-registration approval to bid, guide prices, reserves, additional charges and other matters.

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Guide Prices

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Where a range is given, the Reserve will sit within that range and will not exceed the top end of the range. Where a single figure Guide Price is given, the Reserve will be within 10%, upwards or downwards, of that figure.

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Additional charges and fees might be charged by the seller and/or other third parties. You are strongly advised to read the Special Conditions of Sale for the Lot prior to bidding to check for any additional charges and fees and to check the addendum which might also (but does not always) contain details of such amounts.

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Other Matters

Please note that Lots may be sold or withdrawn at any time prior to auction.

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Please refer to the addendum, the Particulars and/or the conditions of sale.

Mapping data licensed from Ordnance Survey with the permission of the Controller of Her Majesty’s Stationery Office. © Crown Copyright. All rights reserved. Licence number 100022432. Location plans are reproduced from the Ordnance Survey mapping with the permission of Ordnance Survey on behalf of the Controller of Her Majesty’s Stationery Office, © Crown copyright and Database Rights 2018 OS 100060020

The plans and photographs shown in the catalogue are included in order to assist you in locating the Lot in question. They are not to be taken as drawn to scale and any arrows on plans or photographs are merely to assist you in finding the Lot, not for the purpose of indicating legal boundaries or which direction the lot is facing.

The Auctioneers do not warrant or represent that any plans or photographs show the up-to-date position with regard to occupiers either for the Lot or for any other properties shown in such plans or photographs.