Self-employed auction sales team at Palace Auctions London
Self-Employed Auction Sales Careers
Transform your sales career in London’s luxury auction sector and earn £100,000+ annually.
Contact Our Recruitment Team
About Palace Auctions London
Since our founding over a decade ago, Palace Auctions London has redefined the luxury auction experience by combining traditional expertise with digital innovation. Based in Mayfair, we curate off-market and publicly listed estates, penthouses, mixed-use developments, and trophy assets—each vetted for heritage, investment potential, and exclusivity. Our mission is to connect elite sellers and discerning buyers through transparent, competitive auctions, supported by state-of-the-art bidding platforms and immersive property tours.
Key Takeaways:
• Earn £100K+ per year as a self-employed sales consultant at Palace Auctions London.
• Leverage invitation-only listings, private events, and digital platforms to engage HNWIs.
• Comprehensive training, marketing support, and cutting-edge technology provided.
• Conservative performance scenarios project £156K–£1.56M annual earnings.
Why Choose a Self-Employed Sales Role Here?
London’s luxury auction market is in a buyer-friendly realignment. Prime home prices corrected by 2.6% in Q1 2025, creating 9%+ average discounts on asking prices—an unparalleled opportunity for well-connected sales professionals to negotiate high-value deals. At Palace Auctions London, you will:• Access an invitation-only roster of HNWIs and international buyers (30–40% of transactions).
• Showcase exclusive listings ranging from £1.5M townhouses to £50M ultra-prime estates.
• Benefit from a performance-based commission (5%–10% net profit share) plus buyer’s premium revenue, yielding £156K–£1.56M even in conservative scenarios.
Figure: Commission Opportunity by Property Tier & Performance Level
Market Insights & Opportunity
Current London Trends
- Price Corrections: Core zones (Mayfair, Knightsbridge) down up to 20%, motivating buyers.
- Surge in Listings: +30% of £5M+ auction inventory in 2025—ideal for your sales pipeline.
- International Demand: 11.6% of buyers are American; Chinese investment slowed, creating new niches.
- Digital Adoption: Nearly half of bidders rely exclusively on VR tours and live-streamed auctions, expanding your global reach.
High-End Demand Drivers
- Urban Regeneration: HS2 and Crossrail boost interest in Old Oak, Park Royal, Stratford, Ilford.
- Lifestyle Amenities: Private spas, smart-home features, and eco-credentials command premiums.
- Auction Advantages: 76% faster sale cycles than private treaty, with near-appraised values achieved.
Your Path to Sales Success
Onboarding & Training
- Invitation-Only Induction: Meet our leadership team, learn brand heritage, and master auction fundamentals.
• Masterclass Series: Eight modules covering auctioneering techniques, negotiation skills, legal compliance, and digital sales tools.
• Mentorship Program: One-to-one pairing with senior directors for deal-by-deal guidance and career development.
Client Acquisition Strategies
- Exclusive Events: Host private viewings, art exhibitions, and VIP dinners to build your network and brand presence.
• Data-Driven Outreach: Leverage AI analytics and wealth profiling to target HNWIs around liquidity events and personal interests.
• Referral Network: Tap into our global partnerships and client referrals to maintain a steady pipeline of qualified leads.
Digital & Hybrid Sales Channels
- Global Livestream Auctions: HD streaming to 150+ countries, with real-time translation and bidding support.
• Virtual Reality Tours: Matterport-style 360° walkthroughs for remote qualification and pre-auction marketing.
• Mobile Bidding App: Secure, on-the-go bidding, instant notifications, and personalized lot watchlists.
Earnings & Commission Structure
Your earnings combine a share of seller’s commission (6%–15%) and buyer’s premium (20%–27.5%), plus performance bonuses:
| Property Tier | Conservative Annual Commission | Moderate Annual Commission | High-Perf Annual Commission |
| Prime Central London (Mayfair) | £156,000 | £462,375 | £1,147,500 |
| Prime London (Belgravia/Knightsbridge) | £260,000 | £770,625 | £1,912,500 |
| Super Prime (£5–£10M) | £780,000 | £2,311,875 | £5,737,500 |
| Ultra Prime (£10M+) | £1,560,000 | £4,623,750 | £11,475,000 |
Key Finding: Closing five Mayfair listings or three Belgravia deals at conservative rates exceeds £100K in commission.
Ideal Candidate Profile
We seek professionals who demonstrate:
- Proven Sales & Negotiation: 3+ years in luxury real estate, or high-value goods.
- Entrepreneurial Drive: Self-starter with strong business acumen.
- Polished Presentation: Fluent in English; additional languages (Mandarin, Arabic, Russian) advantageous.
- Digital Savvy: Comfortable with CRMs, virtual tours, mobile apps, and social media marketing.
- Networked: Established connections with HNWIs, family offices, and global wealth managers.
Support & Resources
Marketing & Technology
- Branding Toolkit: Professionally designed brochures, coffee-table books, and email templates.
• PR & Media Relations: Press release support, influencer collaborations, and event promotion.
• Digital CRM: AI-powered lead tracking, automated follow-ups, and client segmentation.
• Social Media Strategy: Custom campaigns, content calendars, and performance analytics.
Professional Development
- Certification Courses: Property mark Level 3 Auctioneer Award, harper-adams.ac.uk livestock-market-operations SoFAA art auction modules.
• Conferences & Forums: Invitations to high-profile real estate and auction industry events.
• CPD Credits: Regular ethics, compliance, and skills workshops.
• Mentorship Circles: Peer networks and leadership roundtables for knowledge sharing.
Culture & Partnerships
Palace Auctions London collaborates with:
- Legal: Palace Auctions uses dedicated Auction solicitors, backed by access to Direct access barristers across the UK, the Middle East and Nigeria for auction-specific advice.
- Finance: Leading bridging lenders and boutique finance brokers.
- Surveyors & Contractors: RICS-registered surveyors and approved refurbishment partners.
- Charity & Community: Sponsors of local heritage projects and fundraising auctions.
We foster a culture of integrity, collaboration, and continuous improvement—where ambition meets support.
How to Apply
Ready to join our elite network?
- Email your CV & Cover Letter to Edward@palaceauctions.com
- Call our Recruitment Team: +44 (0)7971 033276
- Complete Pre-Interview Questionnaire: Link sent upon initial contact
Tip: Highlight a past sale over £1M and describe how you sourced the buyer.
Internal & External Links
- Internal:
– Auction Calendar
– Buying Guide
- • External:
– National Auctioneers Association – https://nava.org.uk/
– Propertymark Auctioneers – https://www.propertymark.co.uk/
– London Datastore (Market Reports) – https://data.london.gov.uk/
– Christie’s Real Estate Trends – https://www.christiesrealestate.com/
Listing Updated: Friday, August 29, 2025 10:00 GMT