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Modern 29-Unit Apartment Block, Croydon – Off-Market Sale

Guide price £13,000,000

Description

Latitude Apartments, Croydon – Prime Off-Market London Investment

Headlines: Exceptional off-market opportunity: 29-unit modern apartment block in Croydon, fully let, with strong income and serviced apartment uplift potential. Guide price: £13,000,000.

 

Lot Number & Auction Details

  • Lot Number: Not applicable (off-market sale)
Feature Details
Property Type Modern Apartment Block
Total Apartments 29 (25 x 2-bed, 4 x 1-bed)
Net Saleable Area 22,734 sq ft (2,112 sq m)
Tenure Long Leasehold
Occupancy 100%
Tenancy Type AST & Corporate Tenancies
Annual Income £1,484,741
Gross Yield ~9.9%
Price per sq ft £660
Management On-site building management
Serviced Apt. Potential 103% income uplift possible
Location 2 min walk to East Croydon Station
Break-up Value Potential for individual unit sales
 
  • Details: Strictly off-market; not part of a public auction. Contact Palace Auctions for private sale process.

Prime Off-Market London Investment – Latitude Apartments, Croydon

Welcome to Latitude Apartments, a rare and high-profile off-market investment opportunity in the heart of Croydon. This modern, fully-let apartment block offers 29 self-contained units—comprising 25 spacious two-bedroom and 4 one-bedroom apartments—across a generous 22,734 sq ft of net saleable area. The property is held on a long leasehold and benefits from on-site building management, ensuring a hassle-free ownership experience.  

Outstanding Location & Connectivity

Situated just a 2-minute walk from East Croydon Station, residents enjoy direct links to London Bridge and Victoria in under 15 minutes. The area is renowned for its ongoing regeneration, vibrant community, and excellent amenities, making it a magnet for both tenants and investors. For more on Croydon’s transformation, visit the Croydon Council regeneration page.  

Stable Income & Investment Security

Currently producing an impressive annual income of £1,484,741, the property is fully occupied under a mix of AST and corporate tenancies. This equates to a robust gross yield of approximately 9.9% at the guide price of £13,000,000. The asset’s proven track record of 100% occupancy and strong rental demand underpins its investment security.  

Serviced Apartment Upside & Flexible Exit

Latitude Apartments offers significant upside potential. By transitioning to a serviced apartment model, investors can achieve a 103% uplift in rental income, with average rents rising from £2,100/month (AST) to £4,266/month per unit. Alternatively, the block’s configuration and long leasehold status provide flexibility for a break-up strategy, allowing for the sale of individual units to maximize capital uplift.  

Key Features & Amenities

  • Modern specification throughout
  • On-site management for tenant and asset care
  • Secure entry and communal areas
  • Proximity to major transport, shopping, and leisure facilities
  • Strong local rental market fundamentals
 

Legal & Compliance

A full legal pack is available upon request. For more information on the buying process, see our auction process guide.  

Why Invest in Croydon?

Croydon is one of London’s fastest-growing boroughs, with a thriving business district, excellent schools, and a diverse cultural scene. Learn more about the area in our Croydon Area Guide.  

Arrange a Private Viewing

This is a strictly off-market sale. For further details, to request the legal pack, or to arrange a confidential viewing, contact Palace Auctions at hi@latitudecroydon.co.uk or call 020 3442 9798.

Income

  • Current Annual Income: £1,484,741
  • Gross Yield: ~9.9%
  • Tenancy Type: AST & Corporate Tenancies
  • Serviced Apartment Potential: Up to 103% income uplift
 

Legal Pack

Legal documentation available upon request. Please email hi@latitudecroydon.co.uk to receive the full pack.

Location

Latitude Apartments is located at 3 Fairfield Road, Croydon, CR0 5BR. The property is moments from East Croydon Station, offering rapid access to Central London and Gatwick Airport. The area boasts excellent shopping, dining, and leisure options, as well as green spaces and top-rated schools. For more on local amenities, visit Visit Croydon.

Media Links

 

Amenities List

  • On-site building management
  • Secure entry system
  • Modern kitchens and bathrooms
  • Lift access to all floors
  • Proximity to East Croydon Station
  • High-speed broadband available
  • Communal areas
  • Parking (subject to availability)
  • Energy-efficient design
 

Please remember :

Latitude Apartments, Croydon – a rare, off-market, fully-let 29-unit block with strong income, serviced apartment upside, and flexible exit strategies. Guide price: £13,000,000. Contact Palace Auctions for confidential details.

Last updated: Monday, July 6, 2026, 08:41 UTC

  For further information or to arrange a private viewing, contact Palace Auctions at edward@palaceauctions.com  020 71013647.

Get in touch

Edward Swindells Auctioneer Consultant Auctioneer & Valuer

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Mapping data licensed from Ordnance Survey with the permission of the Controller of Her Majesty’s Stationery Office. © Crown Copyright. All rights reserved. Licence number 100022432. Location plans are reproduced from the Ordnance Survey mapping with the permission of Ordnance Survey on behalf of the Controller of Her Majesty’s Stationery Office, © Crown copyright and Database Rights 2018 OS 100060020

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The Auctioneers do not warrant or represent that any plans or photographs show the up-to-date position with regard to occupiers either for the Lot or for any other properties shown in such plans or photographs.

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