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The Great Northern Migration: Why Investors Are Leaving London for Northern England’s Property Market

In recent years, the UK property market has witnessed a significant shift in investment trends, with a growing number of investors turning their attention away from London and towards the promising opportunities in Northern England. As Palace Auctions London, we’ve observed this trend firsthand and aim to provide valuable insights into this evolving landscape. In this comprehensive article, we’ll explore the factors driving this migration, the current state of both markets, and what this means for property investors and auction houses alike.

The London Property Market: A High-Cost Conundrum

London has long been the crown jewel of the UK property market, attracting investors from around the globe. However, the capital’s property scene is facing unprecedented challenges that are causing investors to reconsider their strategies.

Soaring Prices and Affordability Crisis

As of October 2024, the average house price in London stands at a staggering £520,000, significantly higher than other regions in England. uk/mortgages/house-prices 

This high cost of entry has created an affordability crisis that affects not only first-time buyers but also seasoned investors looking for profitable opportunities.

The affordability issue in London is further highlighted by recent data showing that the average house price in the city is not affordable for any household income decile. This stark reality underscores the severity of the situation and explains why investors are seeking alternatives.

Stagnant Growth and Low Rental Yields

While London’s property prices remain high, the market has shown signs of stagnation. In fact, London’s house prices dropped by 0.5% over the past year. alescoproperty.com/manchester-vs-london-how-do-these-cities-compare. This lack of growth, combined with high entry costs, makes it challenging for investors to achieve satisfactory returns.

Moreover, the average rental yield in London is just 3.05%, which is significantly lower than what investors can achieve in other parts of the country. This low yield is a major factor pushing buy-to-let investors to look elsewhere for more lucrative opportunities.

Economic Uncertainty and Brexit Impact

The economic uncertainty brought about by Brexit has also influenced investment patterns in London. Investors are increasingly cautious about the potential risks associated with London’s financial market, which has been directly impacted by Brexit-related changes. This uncertainty has prompted many to consider alternative locations that may offer more stability and growth potential.

The Northern England Property Market: A Land of Opportunity

As investors seek alternatives to London’s high-cost, low-yield market, Northern England has emerged as an attractive destination. Cities like Manchester, Liverpool, and Leeds are experiencing a renaissance in property investment, driven by several key factors.

Affordability and Value

One of the most compelling reasons for the shift towards Northern England is the affordability of properties compared to London and the South. The average property prices in the North are significantly lower, making it an attractive option for investors seeking high returns without the prohibitive costs associated with southern cities  redcardinal.co.uk/north-england-property

For example, while London’s average house price is £520,000, cities like Manchester offer much more affordable options with strong growth potential. This affordability allows investors to enter the market more easily and potentially acquire multiple properties for the price of a single London investment.

Impressive Rental Yields

Northern England offers some of the highest rental yields in the UK, making it a lucrative market for buy-to-let investors. The North East, for instance, boasts an average rental yield of 8.13%, which is significantly higher than the yields in Greater London.

Manchester, in particular, stands out with an average rental yield of around 5.5% and a 5.76% average rental increase in the past year. These figures are highly attractive to investors looking to maximize their returns through rental income.

Strong Economic Growth and Investment

The Northern Powerhouse initiative has significantly boosted the appeal of Northern cities as investment destinations. Substantial investments in transport, education, and economic growth have transformed cities like Manchester into some of the most dynamic in the UK. 

For instance, the development of the HS2 railway is expected to add £6.6 billion to the North West’s Gross Value Added (GVA). This infrastructure improvement is likely to further enhance the region’s economic prospects, making it an even more attractive location for businesses and investors.

Robust Tenant Demand

The demand for rental properties in Northern England continues to outpace supply, particularly in urban centers and university towns. Cities like Manchester and Liverpool are experiencing population growth due to expanding job markets and affordable living costs, which in turn drives up rental demand. buyassociationgroup.com

This trend is further supported by the presence of universities, which contribute to a higher proportion of renters. The strong student retention rates in Northern England also ensure a steady supply of skilled labor, making the region attractive for businesses and sustaining long-term rental demand.

The Impact on Auction Houses and Property Sales

As Palace Auctions London, we’ve observed firsthand how this shift in investment focus is impacting the auction industry and property sales across the UK.

Technological Advancements in Auctions

The auction industry has been transformed by technology, making it more accessible and efficient. Online auctions have become a mainstream method for buying and selling properties, allowing investors from different regions to participate without the need to be physically present. This has opened up Northern England’s property market to a wider audience, including international investors.

Artificial Intelligence (AI) and blockchain technology are also playing crucial roles in enhancing the auction process. AI helps in predicting property values and automating tasks, while blockchain ensures secure and transparent transactions.  These technologies increase the efficiency and trustworthiness of auctions, making them more attractive to investors looking to capitalize on Northern England’s property market.

Changing Buyer Behaviors

The modern method of auction (MMoA) is gaining popularity as it combines the transparency of traditional auctions with the flexibility of private treaty sales. This method is particularly appealing to investors who prefer a quicker transaction process without compromising on price. theauctionexperts.co.uk/blog/predicting-the-future-of-property-auctions-trends-to-watch-in-2025 

At Palace Auctions London, we’ve adapted our services to cater to this growing demand, offering MMoA options for properties in Northern England.

Market Dynamics and Auction Trends

The increased demand for properties in Northern England is leading to more competitive auctions. This competition can drive up prices, benefiting sellers and auction houses. However, it also requires buyers to be more strategic in their bidding to secure properties at favorable prices housingwire.com/articles/auction-com-distressed-property-report 

To meet the evolving demands of the market, we at Palace Auctions London have diversified our property listings to include more eco-friendly and sustainable properties, which are becoming increasingly popular among investors. This diversification helps us attract a broader range of buyers and meet the changing preferences of the market.

Future Outlook for the UK Property Market

As we look to the future, several key trends and predictions are shaping the UK property market:

Moderate Growth and Regional Variations

House prices in the UK are expected to see moderate increases in the coming years. Predictions suggest a rise between 1.1% and 4% in 2025, with Hamptons forecasting a 3% increase across Britain in 2025, followed by 3.5% in 2026 and 2.5% in 2027. theguardian.com/business/2025/jan/01/uk-property-buyers-market-2025-analysts-predict

However, regional variations are significant. Northern Ireland and Scotland are currently experiencing the fastest growth rates, with annual increases of 6.2% and 5.5%, respectively. In contrast, London continues to have the lowest growth rate at 0.2%, indicating its stretched affordability limits.

Economic and Policy Influences

The Bank of England is expected to cut interest rates three to four times in 2025, which could impact mortgage rates and buyer affordability. Additionally, the reversion of stamp duty thresholds to their original levels from April 2025 is expected to create a surge in market activity in early 2025, followed by a potential slowdown. 

Investment Trends

The shift from London to Northern England is expected to continue, driven by the factors we’ve discussed. The commercial real estate market is also anticipated to recover in 2025, with a 15% increase in investment expected due to lower interest rates and debt costs.

Conclusion: Embracing the Northern Opportunity

As Palace Auctions London, we recognize the significant shift in the UK property market landscape. The migration of investors from London to Northern England represents a fundamental change in investment strategies, driven by affordability, higher yields, and strong economic growth prospects in the North.

While London remains an important market, the opportunities presented by Northern England are too significant to ignore. As an auction house, we’ve adapted our services to cater to this evolving market, offering a wide range of properties in Northern cities and leveraging technology to make the auction process more accessible and efficient.For investors looking to capitalize on this trend, now is the time to explore the opportunities in Northern England. With its combination of affordability, high rental yields, and promising economic outlook, the region offers a compelling alternative to London’s high-cost market.At Palace Auctions London, we’re committed to helping investors navigate this changing landscape. Whether you’re looking to invest in Northern England or exploring opportunities across the UK, our expertise and innovative auction methods can help you find the right property at the right price.The great Northern migration in property investment is not just a trend – it’s a transformation of the UK property market. As this shift continues, we anticipate seeing further growth and development in Northern England, creating exciting opportunities for investors and reshaping the future of UK real estate.

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