Tom Barrett is a dynamic sales leader and Company Director at Palace Auctions London, recognized for his expertise in property auctions, innovative sales strategies, and pivotal role in driving the company’s growth and reputation in the London auction market.

Professional Biography

Tom Barrett is the Sales Director and Company Director at Palace Auctions (London) Ltd, one of the city’s premier independent property auctioneers. Appointed as director in January 2023, Barrett oversees the entire sales process, manages client relationships, and leads business development initiatives for the company’s high-profile property auctions.

Barrett’s career began in corporate retail sales, where he developed a strong foundation in client management and sales strategy.

Working in Real Estate Auction London

Transitioning to the auction industry five years ago, he quickly established himself as a key figure within Palace Auctions and its parent group, World of Auctions UK. As National Sales Director and a 10% shareholder in the group, Barrett is responsible for progressing every sale from agreement to completion, ensuring a seamless experience for both buyers and sellers.

Under his leadership, Palace Auctions has achieved record-breaking results, including an average London auction sale price of £583,143 in 2024. Which part of a total of £5.5 billion raised that year from property auction sales in London in the UK.

The company boasts a market-leading 95% completion rate for both traditional and auction contract sales off market. With a strong reputation for transparency, innovation, and client satisfaction. Barrett is also known for his public engagement and thought leadership within the industry.

Sharing industry insights

Tom regularly shares expert insights on property investment, legislative changes, and auction strategies through professional networks and public forums. His approachable style and commitment to service have earned him praise from clients and colleagues alike.

Barrett’s rapid career progression and ownership stake reflect his practical expertise and leadership in the field. He is a permanent and valued member of the Palace Auctions leadership team, contributing to the company’s ongoing innovation in digital auction technologies and global market expansion.

Career Highlights & Achievements

Areas of Expertise

• Property Auctions: Traditional and Auction Contract on and off market sales. High-value residential and commercial assets
• Sales Leadership: End-to-end sales management, client relationship building, business development
• Digital Innovation: Adoption of online and hybrid auction platforms, AI-driven valuations, VR property tours
• Market Insight: Expert commentary on legislative changes, investment opportunities, and market trends

Company Context: Palace Auctions London

Palace Auctions London, founded in 1999, is a leading property auction house specializing in luxury real estate and investment consultancy. With a flagship location in Mayfair and a global network of offices, the company is renowned for its transparent processes, high completion rates, and innovative approach to auctions. Palace Auctions has received industry recognition, including RICS and NAVA Auctioneers of the Year awards, and is a benchmark for excellence in the London property market.

Public Presence & Thought Leadership

Tom Barrett is an active voice in the auction community, sharing insights on property investment, auction strategies, and market developments. He promotes upcoming auctions, provides expert commentary on legislative reforms, and engages with both seasoned investors and newcomers through professional networks.

Tom’s leadership, client focus, and commitment to innovation have positioned Palace Auctions London as a market leader and trusted partner for property investors worldwide.

Summary

Tom Barrett exemplifies the modern auction professional: entrepreneurial, client-focused, and at the forefront of industry innovation.