Description
Key takeaways for the Boutique Hotel, Chelsea – SW3 Freehold Investment Opportunity.
• Rare freehold hotel in prime Kensington/Chelsea at 73 Oakley Street, SW3.
• £7.5 million guide price plus fees—vacant possession on completion.
• 5,000 sq ft over 15 keys in a Victorian townhouse owned for 40 years.
• Average ROI ~2.9%, best-case 4.2% at high ADR/occupancy—below market but with repositioning upside.
Description
The Boutique Hotel Chelsea presents a unique budget-hotel freehold opportunity. Firstly situated in one of London’s most prestigious neighbourhoods. Housed in a Victorian redbrick townhouse. Once part of Henry VIII’s palace gardens, the property extends to circa 5,000 sq ft. Across 15 en-suite bedrooms, breakfast room and guest lounge. It offers immediate vacant possession and is ripe for refurbishment and re-branding as a boutique or serviced apartment asset.
Located just 150 meters from Albert Bridge on the River Thames and immediately adjacent to Battersea Park, the hotel sits 100 meters from the famed King’s Road retail and dining district. Sloane Square and South Kensington Tube stations are each a 10-minute walk, while six major bus routes stop within 2 minutes on Oakley Street. Heathrow and Gatwick airport transfers are readily available.
However, current trading metrics yield modest returns under a budget-hotel model. Our financial analysis indicates an average net operating income of £223,000 and average ROI of 2.89%, with best-case ROI of 4.23% (ADR £195, 85% occupancy) and a worst case of 1.8% under low-ADR, low-occupancy scenarios. Investors may consider a premium-brand repositioning, mixed-use conversion or operational efficiencies to boost returns.
Investment Summary
| Metric | Value |
|---|---|
| Purchase Price | £7,500,000 |
| Freehold Status | Yes |
| Vacant Possession | Yes |
| Building Area | 5,000 sq ft |
| Number of Keys | 15 |
| Price per Key | £500,000 |
| Price per Sq Ft | £1,500 |
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|
| Figure: Boutique Hotel ROI scenarios by ADR, occupancy and renovation cost. | |
| Scenario | Total Investment |
| ————- | —————–: |
| Best Case | £7,500,000 |
| Average | £7,712,500 |
| Worst Case | £8,000,000 |
Insight: At current trading levels, returns fall below the London hotel benchmark of 6–12% ROI, but prime Chelsea repositioning could drive significant upside.
Location & Transport
The Hotel sits in Chelsea’s Conservation Area. Only minutes from world-class shopping, galleries and riverside leisure. South Kensington Station offers District, Circle and Piccadilly lines. In addition providing links to Heathrow, Gatwick and central London. Cadogan Pier river-bus services connect to City Thameslink.
Penultimately, some useful Internal links.
Finally External links.
Finally Remember this Boutique Hotel Chelsea freehold for immediate vacant possession and capitalise on long-term appreciation and repositioning potential. Enquire now to request the legal pack or arrange a private viewing!
Last updated, Tuesday, 05 August 2025 09:00 GMT.
