Description
This distinguished detached mansion blends period grandeur with exceptional redevelopment scope and is a prime example of a luxury mansion for sale in London. Firstly, spanning three floors and 13,370 sq ft, the residence greets you with a soaring entrance hall and ornate staircase. Secondly, six formal reception rooms provide grand entertaining spaces. While the kitchen/breakfast and utility areas cater to modern family life. Thirdly, the upper levels feature six bedroom suites plus a flexible office or additional bedroom, Fourthly, and the staff accommodation occupies the lower ground floor. In addition, set behind electric gates on a 0.554-acre plot, the property commands views over the golf course. The previous planning consent exists for a landmark 23,326 sq ft replacement residence. Finally, completed with a indoor pool, gym, cinema, bar & wine cellar, sauna, steam room. Not to mention, the added car lift and underground parking—delivering upside for a visionary purchaser. Last of all, priced at £10 million, this asset trades 36.7% below prevailing market values, presenting a standout Buy-to-Let, refurbishment or new-build opportunity. Key Takeaway: Acquire a 13,370 sq ft mansion on Winnington Road, London N2, at £10 million (negotiated down from £14 million) with expired consent for a 23,326 sq ft redevelopment—offering a rare below-market-value investment in Hampstead Garden Suburb.Property Details
- Location: Winnington Road, Hampstead Garden Suburb, London N2; approx. 5 miles NW of Central London
- Gross Internal Area: 1,242 sq m / 13,370 sq ft
- Plot Size: 0.224 hectares / 0.554 acres
- Asking Price: £10,000,000 (negotiated from £14,000,000)
Planning Permission
Expired consent for a 23,326 sq ft new mansion, featuring:- Indoor swimming pool, gymnasium, cinema, bar & wine cellar
- Sauna, steam room, changing rooms
- waiter & car lifts to underground parking
- PV panels, lightwells & landscaped gardens
Investment Analysis
Current Price per Sq Ft: £945 Winnington Road Market Avg.: £1,494 / sq ft Discount to Market: 36.7%
| Scenario | Final Size (sq ft) | Total Investment | Est. Market Value | Profit | ROI |
|---|---|---|---|---|---|
| High-end refurbishment | 10,579 | £14,866,340 | £14,810,600 | (£55,740) | –0.4% |
| Luxury redevelopment | 23,326 | £32,897,420 | £37,321,600 | £4,424,180 | 13.4% |
| Ultra-luxury redevelopment | 23,326 | £43,627,380 | £41,986,800 | (£1,640,580) | –3.8% |
Bar chart dashboard analyzing Luxury Mansion for Sale London on Winnington Road N2, showing ROI under different scenarios, cost breakdown, price per sq.ft., and market positioning. Includes color-coded bars and summary metrics. Presented by Palace Auctions[/caption]
Figure 1: ROI Comparison by Development Scenario
